Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.
Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.
As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line and relationship starters blog in 2004 which has grown to becoming one of the best relationship portal we have today. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.
To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.
Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.
A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.
As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.
Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.
Coming from Angola, Isabel dos Santos has climbed up the ladder to become Africa’s richest woman. She is the former daughter of Angola’s former president and has gone on to do wonderful things in her community and in business as well. Isabel dos Santos is the current Chairwoman of Unitel, an Angola communications company making waves in Africa. She is also an advocate for women’s right and the modernization of Africa through technology.
Isabel went to the African Summit in Brussels in order to discuss how to improve relationships between the European Union and African Nations. She stresses the need for improvements to the economy through diversification. This would include improvements to most sectors of structure including agriculture and banking. In terms of agriculture, new tools and implements that could make activities easier will be of great advantage. Increased productivity will reduce lack of food, reduce the price and create of a lesser cost of production. The economy will greatly benefit from this.
Another point of development is banking, Isabel dos Santos reckons that Africa will soon embrace a fully digital form of banking which will increase the number of individual bank accounts in the continent. The digital structure will lay the foundation for e-commerce platforms, at a point Africans will forsake traditional trade for online shopping (IsabeldosSantos).
According to Isabel dos Santos, this growth should be coupled with higher quality education to foster talented graduates. Also, the improvement of a the legal structure will highly increase prospects of future investments. This will bring in jobs and keep the talented pool of graduates. Another point Isabel dos Santos raised, was the population growth and the need for newer smaller cities. If not, it could be more efficient to create better transport systems that would decrease congestions in megacities. Her company is currently in partnership with google to set optic cables from Africa to Brazil.
More information available at https://www.instagram.com/isabel_dos_santos.me/?hl=en
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