Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.
Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.
As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line and relationship starters blog in 2004 which has grown to becoming one of the best relationship portal we have today. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.
To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.
Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.
A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.
As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.
Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.
It is not a simple task to create a company and make it profitable. Vijay Eswaran has accomplished this task. He has done this because of a number of key factors. His company is called the QI Group. They focus on marketing campaigns for the travel industry. Vijay feels that many of his competitors do not have a grasp of what makes a company successful in this day and age. He said that his professors at the London School of Economics taught him a lot about business management. He has credited them with giving him the tools to make his company a success.
Vijay Eswaran believes that every CEO needs to be surrounded with people who are not afraid to give their opinion. There are many CEOs who have people working for them who are intimidated to speak up if they have a good idea. Vijay gives credit to his staff all the time. He says that many of the best decisions he has made since he founded the QI Group were the result of ideas that were thought of by his staff. Vijay takes the hiring process very seriously. However, he does not always hire people based on experience. He will often go by his gut reaction after an interview. His instincts usually turn out to be right.
One of the other things that Vijay Eswaran tells other business owners is to delegate responsibility to people you trust. He said that he was guilty of trying to do too many things when the QI Group first started. He wanted to be involved in every aspect of the company. However, he quickly realized that was not very realistic. He then started to make a list of tasks that he would need to delegate. He chose the most competent and qualified people for each task.
Vijay Eswaran firmly believes that the better you treat your employees, the more loyal they will be to you. This is why the QI Group has become known for having a very low turnover rate. There are many people who have worked for the company for the entire 21 years it has existed. This says a lot about the quality of the working environment that Vijay has created for all of his employees. Obviously, he also feels that his employees need to be fairly compensated based on the contributions they make. Fair pay is critical to retaining top talent in the marketing industry.
Overall, Vijay Eswaran is very happy with everything he has been able to accomplish. He learned a lot about running his company by trial and error. He has never been too proud to admit when he is wrong. This has helped his company in the long run. Find out more about Vijay Eswaran: https://www.prnewswire.com/news-releases/vijay-eswaran-discusses-impact-investment-and-gender-parity-in-new-york-300720477.html
The Academy of Art University has multiple programs offered to students for fashion and design. Their esteemed alumni and special programs allow select candidates to debut their creations at New York Fashion Week. This prestigious opportunity allows a handful of the brightest and finest designers to showcase their artistic outfits to the most notable designers in the industry.
Two students from different backgrounds took the challenge head one, with uniquely inspired designs. One student was from China while the other from Maine. Each of these students had incredibly inspired talents and used their own emotional connection with the pieces to define the texture and message. They also got to engage in personalized forums and workshops with prestigious designers attending New York Fashion Week.
Fashion design students are inspired by the luxurious ensembles and materials that students had available throughout the various challenges. Not only were fabrics hand selected by students, but they were able to design uniquely variegated ensembles for both men and women. Garments that are promoted in the New York Fashion Week gain a large amount of attention from notable designers as well as entrepreneurs. These were significant with tech startups and innovators from the most recent fashion week.
The University provides multiple kinds of creative space and opportunities for success. They are built on a reputation of consistency, and professionalism in art. With community outreach and a foundation of excellence in curriculum, the Academy of Art University helps students learn what they need to have a solid career in the areas of design they may choose. Their commitment to excellence stems from a history of collaborating with some of the most well known and notable designers from around the world. Students benefit from an incredible amount of community support and mentorship throughout the process of education and design.
The Academy of Art University also offers personalized attention from a hand selected faculty as well as coaching that allows students to understand market and industry trends well before graduation day. These are all ways that the University prepares students to lead successful and prosperous careers with a foundation of academic excellence.