Joe Fagan

Former Soccer Star, Now Soccer Fan

May 01, 2017

How Doe Deere Turned Raw Ambition Into A Multi-Million Dollar Empire

Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.

Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.

As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line and relationship starters blog in 2004 which has grown to becoming one of the best relationship portal we have today. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.

To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.

Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.

A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.

As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.

Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.

December 13, 2018

How Neurocore Sets the Stage to Help Support Mental Illness

Neurocore is a mental health company. They focus on mental health, how they can help people with mental illness and what they can do to make a difference for them. They also know what they can do to make mental health a bigger topic in the medical community. They don’t want people to continue struggling with mental health issues and they want to get to the bottom of what makes things better for everyone in the community. The company also has a lot invested in making sure they can help people while also giving them a chance to live their lives in a way that makes more sense to them. Just because people suffer from mental illnesses doesn’t mean they need to be treated like they’re anything less than people who don’t struggle with these same issues. It’s important to Neurocore to make sure they can help others and make sure people understand they’re fighting the stigma that comes along with mental health. Learn more about Neurocore at Crunchbase.

When the company maps a brain, they look at the patterns that might set the person apart from others. They find what’s wrong with the brain and what they need to do to make things better for them. They also do things that might make it easier for those who want to feel better about themselves. Mental illness isn’t always a priority in the medical community, but Neurocore makes it one. They know what they can do to help and how they can make things easier for everyone in the community. Read more about Neurocore at

When the company focuses on what they’re doing and what they can do in the future, they give more people a chance to see they’re doing everything the right way. They also look at the positive experiences that might come from helping others. As long as they’ve spent a lot of time coming up with new solutions, the company knows they can get things right for everyone. They also believe they can make things easier for everyone who wants to become a bigger part of the community. Thanks to their hard work, mental health is losing its stigma.


December 09, 2018

Alastair Borthwick: journalist and soldier

Writing a classic of its genre in a single field and to produce an entirely disparate sphere is a rare talent combination. For Alastair Borthwick who passed on at 90, this came easy. His initial literary success was Always A Little Further that was a vivid memoir of a life in the Scottish highlands. This was published in 1939. He followed it with another one, San Peur in 1946 and focused on his participation in the Second World War. Both works earned Alastair Borthwick acclaim, especially among outdoor activity enthusiasts.

Alistair Borthwick was born in Lanarkshire and bought up in Toron, Ayrshire. He moved to Glasgow at 11 years old and attended high school. Alastair left school to join Evening Times as a copy taker and later moved to Glasgow Weekly Herald. He wrote and edited women, film and children pages, and the letters to the editor. It is through the paper’s open-air page that he discovered a knack for rock climbing and what he wrote on the subject was published by Faber. This made Always A Little Further a joyful classic of outdoor literature.

Alastair went to London to work for the Daily Mirrors but left a year later. He joined BBC Radio Broadcasting, dealt with topics touching on outdoors, and had a talent for spoken word. Alastair Borthwick could produce a script that would defy anyone to know that its author was the one reading. Borthwick later joined the 51st Highland Division, 5th Seaforth Highlanders and served in the western desert, Europe and Sicily. He was promoted as a captain and in most cases worked as the intelligence officer.

Once the conflict was over, Borthwick and his wife, Ann did not return to the city but moved to Jura in a small cottage. They stayed here for seven years, and it’s the period within which their son Patrick was born. Alastair secured a three-year contract with BBC to report on post-war Scotland. He also wrote a weekly column for the News Chronicles and worked for Grampian TV in the 60s.

Alastair Borthwick breathed his last on September 25, 2003.