Joe Fagan

Former Soccer Star, Now Soccer Fan

May 01, 2017

How Doe Deere Turned Raw Ambition Into A Multi-Million Dollar Empire

Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.

Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.

As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line and relationship starters blog in 2004 which has grown to becoming one of the best relationship portal we have today. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.

To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.

Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.

A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.

As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.

Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.

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February 16, 2020

Sean Tissue


Have you ever considered getting into real estate? Almost every professional out there has considered it at some point or another. The real estate industry is booming right now and it’s time to strike to iron while it’s hot. Unfortunately, many people do not consider the factors that need to be covered before you can actually start generating passive income from rental properties. Many people give up whenever they consider the time investment necessary to get the job done. Doctors, lawyers, and other professionals consider all of the aspects of the job and become overwhelmed. This is why turnkey real estate can benefit you and help you get started in the world of real estate.

What is Turnkey Real Estate?

Turnkey real estate utilizes a middleman company that helps you handle all of the steps necessary in order to get your rental property set up. As an example, Centureon Investments is a turnkey real estate company that helps you discover, secure, clean up, present, and market rental properties. Their mission is to help you take care of the small details that can otherwise bog down your professional life. It is no secret that handling rental properties consists of enough work to be a full-time job. This is where turning to a turnkey real estate company comes into play.


Benefits of Turnkey Real Estate

One of the biggest benefits of turnkey real estate is that your to-do list will become much smaller. Real estate expert Sean Tissue knows this better than anyone else and encourages people who want to get into the industry turn to turnkey real estate. Fortunately, the best time to invest is now. Real estate is one of the hottest forms of generating passive income and shows no signs of slowing down anytime soon.

February 15, 2020

Yanni Hufnagel and Lemon Perfect: Encouraging a Healthy Lifestyle Without Sacrificing Flavor

SEAN TISSUETwo traits of the human condition are universally true. People need water to sustain both a healthy and active lifestyle and people like things to taste good. Often times these two aspects of human nature may contradict one another; however, Lemon Perfect’s founder Yanni Hufnagel has found a solution to this dilemma without sacrificing health or flavor. As the name suggests, Lemon Perfect specializes in crafting a crisp, zero sugar, organic, lemon water beverage that both refreshes and nurtures their customers; and with their new partnership with Whole Foods they can accomplish this on a larger scale than ever before.

Their organically picked Southern California lemons are packed full of essential nutrients designed to encourage peak body performance through essential electrolytes, increased metabolism, natural energy, and so much more. They use a gentle, cold-press and high-pressure processing combination to carefully squeeze their freshly picked lemons of all their nutrients and pack them into a BPA-free and recyclable bottle, perfect for individuals on the go.

Sean Tissue

The creator of this health-centered project is Yanni Hufnagel. He is a graduate of Cornell University and the University of Oklahoma, with a Bachelor of Science in Industrial Labor Relations and a master’s degree in Adult and Higher Education with an Emphasis in Intercollegiate Athletics Administration, which led to a career in assistant basketball coaching for multiple universities over eight years. All of this to say, he is someone that would know how to make the body run in peak condition. Thus, in 2017 he founded Lemon Perfect with a mission to “democratize drinkable wellness by making Lemon Perfect accessible for anyone, anytime, anywhere.” As a result, in July 2019, Lemon Perfect’s innovative and responsible business model led to a partnership with Whole Foods Market and the retail distribution of their product across their Northeast and Rocky Mountain regions.