Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.
Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.
As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line and relationship starters blog in 2004 which has grown to becoming one of the best relationship portal we have today. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.
To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.
Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.
A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.
As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.
Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.
One of the tech innovators who has had a huge impact over the past decade is Sergey Petrossov. He has risen to prominence as a result of several apps that he has been responsible for designing. He enjoys coming up with ideas that make certain tasks easier for people to perform. He accomplished this when he was the driving force behind JetSmarter. This is a mobile app that he currently presides over as CEO. It allows people to quickly browse info about many different companies that charter private jets. The prices and features that each company offers are all made available for fast and easy reference.
JetSmarter was an instant success. People loved the way that the app made the entire process of booking a charter flight so much faster than it had previously been. This attracted many charter flight companies. They wanted to be featured on the app to gain exposure to its rapidly growing customer base. The number of people downloading the app started to increase at a higher rate than Sergey Petrossov had ever anticipated.
How did Sergey become so successful when he was a young person? He believes it is a combination of factors. He feels that he is a harder worker than most people. He has a drive and determination to succeed that is unlike most people. He is willing to go the extra mile in order to do something right. He also takes the time to come up with ideas for apps that people will actually want to use. He feels that many app developers do not give much thought to the products they churn out. Sergey believes in quality over quantity. He will take more time than most people to make sure an app if done right before it is released to the public. This will ensure there are no bugs that need to be fixed later.
Sergey Petrossov also feels that his ability to effectively pitch his ideas to potential investors has served him well over the years. He knows how to properly emphasize all of the positive aspects of his app to get investors interested.
When it comes to business, Bhanu Choudhrie is a big name in countries around the world for his work as the founder of C&C Alpha Group. The company was founded by the businessman in 2001 and has developed portfolio with investments around the world across several different industries. Over the years, Bhanu Choudhrie has become known for making successful investments in markets that are still emerging in countries such as the Philippines and his native India. His family has been in the real estate business for at least 3 decades and he felt that developing his business in the way that he has is carrying on the family tradition while growing it for the next generation.
In business and life, Bhanu Choudhrie knows the importance of taking time for yourself and stepping away from the business. This is why he makes sure to try to leave the office every day by at least 6 in the evening in order to give himself enough time to be able to think and create. Exercise is another way that Bhanu Choudhrie spends time for himself and tries to do it every single day even if he is traveling. There are a lot of different ways that he stays active during his day and believes that it’s something that everyone should consider doing. The world seems to be paying more attention to their well-being and this is a trend that the entrepreneur is excited about seeing.
When asked about advice that he would give to himself when he was younger, Bhanu Choudhrie stated that it’s important to worry less about things that you don’t know about yet. In addition, he states that it’s okay and important to take the time that you need to make right decisions as an investor. Sometimes, getting excited and investing in something too quickly can cause problems that lead to losing money or other damages. He recommends continuing your education as an entrepreneur. This includes both reading and taking classes such as the Owner’s President Management Program that he took at Harvard after graduating from Boston University.
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