Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.
Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.
As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line and relationship starters blog in 2004 which has grown to becoming one of the best relationship portal we have today. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.
To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.
Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.
A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.
As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.
Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.
You are Either a Problem Solver or A Complainer
Sergey Petrossov doesn’t complain, he simply sees problems and looks to check if he has the skillset to solve them. Then, he progresses forward and makes a significant difference in his life and in the life the people around him. Furthermore, people like Sergey Petrossov are likely to make an impact in a positive manner for their consumers. Sergey Petrossov and entrepreneurs like him, help to add value to their lives in a new way and they help them to have a better experience overall. JetSmarter is just one example of how people like Sergey Petrossov are able to make a valuable difference in the lives of the end consumer.
Instead of looking at problems as things that are holding them back, these people look at problems as potential ways to progress in their journey in life. The problems that originate are not the fault of the government, the financial sector, your parents, or others, it is you. People like Sergey Petrossov observe their environment and themselves and strive to break chains that they may have.
The Winners Move Forward
People like Sergey Petrossov look out for how there can positive benefits by working in a mutually beneficial manner. The idea is not to go from zero to one, from flawed to perfect, in a single leap. If that would be possible, that would be amazing but there are a lot of steps from one to the next. It is tough to progress for a reason, as such only true people who are looking to help and provide value move forward each day.
Find Ways To Be Resourceful
To live, contribute and move forward in a feasible manner, entrepreneurs such as Sergey find ways to be resourceful and minimize their costs in creating value through applications such as JetSmarter.
Jingdong, founded by Richard Liu Qiangdong, began as a tiny four-square-meter store in Beijing. Initially, Jingdong only sold magneto-optical products. By 2003, Richard Liu owned and operated 12 locations in several major urban areas of China’s major cities. Unfortunately, 2003 ended with a devastating SARS outbreak that forced many businesses to close.
Never one to quit, Richard Liu reopened his business online. The newly named JD.com soon became one of China’s largest e-commerce platforms, competing with top companies like Alibaba. Today, JD.com sells trillions of technological, fashion, homeware, and food products. One of the biggest trends in JD’s food category is exotic, imported fruits from New Zealand.
Many of JD’s customers are younger, middle-class professionals too busy to shop in store. As younger people are more focused on health, wellness, and nutrition, healthy fruits like kiwi and smaller apples have become best sellers. As imported foods grow in demand; so does locally grown foods.
To boost China’s local markets, JD launched a program that aimed to reinvent chicken farms. In 2016, they established a 27-hectare free-range chicken farm in Wuyi County, in Hebei province, one of the poorest regions in the country. Today, JD offers interest-free loans to more than 500 families that earn thousands of RMB every year.
In a way, Richard Liu is doing what he set out to do all those years ago when he moved to the big city. When he was younger, he wanted a job in politics so that he could make things better for people living like he and his family used to. He decided against joining politics after learning how much he could make owning his business.
His parents owned their own business, but their little shipping company didn’t make much. Today, Richard Liu’s company is making billions of dollars a year, and Richard Liu has a net worth of over $11 billion, according to Forbes. Still, he found a way to combine his love of business with a desire to help those less fortunate.