Joe Fagan

Former Soccer Star, Now Soccer Fan

December 12, 2017

A professional event planner is sharing their easy tips to successfully throwing a party

Every professional has has worked hard in their respective field to become successful. Only they know certain tricks and tips to make their job easier. One event planner is willing to give up a few of their tips so you don’t lose your mind planning your first ever party. Here they are.


Every idea needs a plan. Get yours started and get organized. This will reduce stress drastically and clear up confusing lickety-split. Lists of what to buy, food items, decor, and even guests will be a life saver throughout the process. Next, you may think about including a theme. They are fun, interactive, and a creative way to draw in guests. Playfully hint at your theme when you mail out your invitations. If you choose to do costumes, that is always a lot of fun.


You have the plan, have sent out invites, and have created a theme. If you are going to include decorations and food, give a minute to think about it. Keeping it simple and low keep it best, especially if you are new to the whole party planning process. Appetizers are easy and you can get them at the store already made. They are light and also won’t weigh down your guests from having the best time possible. Decor does not have to be over the top crazy. Guests won’t be focusing on them half the time anyways so keep it simple. Instead offer them something they really would want like a self-serve bar. Mary wants a Rum and Coke and Bob wants a Old Fashioned. Everyone gets what they want and they will be appreciative of that. In the end if you are relaxed, then your guests will be happy.


Who knew there were corporate event planners in NYC? Twenty Three Layers can throw and cater your next corporate event, with a whimsical touch. With Jessica Boskoff at the helm, she really knows how to throw a great party from every little detail in mind.


Twenty Three Layers is one of the best event planning companies in NYC, if not the best. They are a full service event planning company and design firm, with their clients needs front and center. They offer catering, entertainment, branding, and so much more!


December 12, 2017

Fabletics Defeats a Great Giant

As Goliath-sized company’s such as eBay, Amazon, Google, YouTube, and Apple continue to dominate the e-commerce scene, it seemed for quite some time that there was no David to step up to them and challenge the giants. That was true until Fabletics joined the picture, and this company that is headed by Kate Hudson has stepped right up to Amazon and has said, “Bring it on!”


Fabletics can challenge the dominant Amazon, which holds a market share of 20% in the fashion industry, by utilizing several wise business practices. The first business practice is to guarantee repeat customers. This is done by using a subscription model for clothes. Once a customer signs on to a subscription, (monthly, quarterly, or yearly) they will then begin receiving clothes in the mail. Fabletics also guarantees repeat customers through excellent customer service. Fabletics is known as a family, and it treats each customer like a sister. Because of this open dialogical relationship, 85% of Fabletics’ sales come from repeat customers.


The second way that Fabletics can challenge the dominant Amazon is by opening several physical stores. At the time of this writing, Fabletics has over 16 stores spread throughout five states, with more stores promised in the near future.


Many people thought that Fabletics opening a physical store would be its downfall because of the business aspect called showrooming. Showrooming occurs when a non-loyal customer comes into your store with no intentions to buy a product off of you. The only reason they are there is to browse the product in person. They will then leave your store and purchase it for a more affordable price online.


Fabletics reversed the trend of showrooming by guaranteeing that fifty percent of people entering their stores were already customers. They also would go out of their way to sever the people so well that 20% of those who came in and were not already customers, left with signing on a subscription.


Kate Hudson is proud of the $250 million company that she has created in just three years. She has gone on the record saying she feels more alive now than ever before.


If you are interested in the athleisure brand that inspires women to be better versions of themselves, then I encourage you to take their six question lifestyle quiz. In only six simple steps, they will find the best clothes to fit your routine.