Two traits of the human condition are universally true. People need water to sustain both a healthy and active lifestyle and people like things to taste good. Often times these two aspects of human nature may contradict one another; however, Lemon Perfect’s founder Yanni Hufnagel has found a solution to this dilemma without sacrificing health or flavor. As the name suggests, Lemon Perfect specializes in crafting a crisp, zero sugar, organic, lemon water beverage that both refreshes and nurtures their customers; and with their new partnership with Whole Foods they can accomplish this on a larger scale than ever before.
Their organically picked Southern California lemons are packed full of essential nutrients designed to encourage peak body performance through essential electrolytes, increased metabolism, natural energy, and so much more. They use a gentle, cold-press and high-pressure processing combination to carefully squeeze their freshly picked lemons of all their nutrients and pack them into a BPA-free and recyclable bottle, perfect for individuals on the go.
The creator of this health-centered project is Yanni Hufnagel. He is a graduate of Cornell University and the University of Oklahoma, with a Bachelor of Science in Industrial Labor Relations and a master’s degree in Adult and Higher Education with an Emphasis in Intercollegiate Athletics Administration, which led to a career in assistant basketball coaching for multiple universities over eight years. All of this to say, he is someone that would know how to make the body run in peak condition. Thus, in 2017 he founded Lemon Perfect with a mission to “democratize drinkable wellness by making Lemon Perfect accessible for anyone, anytime, anywhere.” As a result, in July 2019, Lemon Perfect’s innovative and responsible business model led to a partnership with Whole Foods Market and the retail distribution of their product across their Northeast and Rocky Mountain regions.
It is not a simple task to create a company and make it profitable. Vijay Eswaran has accomplished this task. He has done this because of a number of key factors. His company is called the QI Group. They focus on marketing campaigns for the travel industry. Vijay feels that many of his competitors do not have a grasp of what makes a company successful in this day and age. He said that his professors at the London School of Economics taught him a lot about business management. He has credited them with giving him the tools to make his company a success.
Vijay Eswaran believes that every CEO needs to be surrounded with people who are not afraid to give their opinion. There are many CEOs who have people working for them who are intimidated to speak up if they have a good idea. Vijay gives credit to his staff all the time. He says that many of the best decisions he has made since he founded the QI Group were the result of ideas that were thought of by his staff. Vijay takes the hiring process very seriously. However, he does not always hire people based on experience. He will often go by his gut reaction after an interview. His instincts usually turn out to be right.
One of the other things that Vijay Eswaran tells other business owners is to delegate responsibility to people you trust. He said that he was guilty of trying to do too many things when the QI Group first started. He wanted to be involved in every aspect of the company. However, he quickly realized that was not very realistic. He then started to make a list of tasks that he would need to delegate. He chose the most competent and qualified people for each task.
Vijay Eswaran firmly believes that the better you treat your employees, the more loyal they will be to you. This is why the QI Group has become known for having a very low turnover rate. There are many people who have worked for the company for the entire 21 years it has existed. This says a lot about the quality of the working environment that Vijay has created for all of his employees. Obviously, he also feels that his employees need to be fairly compensated based on the contributions they make. Fair pay is critical to retaining top talent in the marketing industry.
Overall, Vijay Eswaran is very happy with everything he has been able to accomplish. He learned a lot about running his company by trial and error. He has never been too proud to admit when he is wrong. This has helped his company in the long run. Find out more about Vijay Eswaran: https://www.prnewswire.com/news-releases/vijay-eswaran-discusses-impact-investment-and-gender-parity-in-new-york-300720477.html