When it comes to marketing new products in today’s fast-paced world, a fine balance between utilizing digital technologies and simple advertising techniques generally yields the best results.
In an article on the Medium website, marketing and consumer expert Steve Lesnard reveals that there are two basic principles that should be practiced when a product is being marketed these days.
One principle involves clearly articulating the benefits that a product can bring to consumers. Steve Lesnard mentions how Apple famously spotlighted the song storage capabilities of its iPod, and now prioritizes the safety aspects of its watch.
Another use of effective marketing that Steve Lesnard brings up is how the Peleton company marketed their spinning bike. The company chose to focus on how the use of their bikes is like being in a personal, New York City-style exercise studio.
Showing how a product gets used in the real world is part of Steve Lesnard’s second marketing principle. With a wide range of technological tools to work with these days, marketers now have the opportunity to present new products in ways that accentuate the product’s most attractive features. To illustrate this principle, Steve Lesnard points to the successful advertising for Yeti coolers.
How to build 100 years brand? Some learnings working with the best.https://t.co/bkimUDLsTd
— Stevelesnard (@Stevelesnard) March 12, 2019
Impossible Foods Internationally Launches the Impossible Burger Project in Co-Production Agreement with McDonalds Legendary Food Packer, OSI Group
There are legendary companies that many have heard of but never really seen, then thee are those that are behind the scenes of legendary companies. McDonalds first launched its McDonalds international franchise by employing the services of OSI Group in 1955. Ray Kroc was impressed with the quality and innovative ideas that the German immigrant Otto Kolschowsky brought to business with he and his son, so they became the legendary producer of the legendary burger that it is today. With over 100 years of innovation and an eye to quality and efficiency, OSI Group has grown to maga-propportions and is now located in 17 countries, 65 locaations and has a powerhouse of 20,000 employees. Fast-forward more than half a century, please.
More information about David McDonald at about.me
With Impossible Foods with the launch of the Impossible Burger, a totally plant-based burger that has yet to see the demand for it diminish since its debit at David Chang’ Momofuku Nishi in Jult of 2016 the demand has steadily grown to a stagering 9000 restaurants requesting the Impossible Burger on its menus. Knowing that they had reached a bottleneck in its 68,000 square foot prodiction facility in Oakland, Impossible Foods turned to the legendary McDonalds packer to make a co-produciton agreement enabling OSI to produce the Impossible Burger in their Chicago plant location.
Sheetal Shah Spokesperson
Sheetal Shah speaking for Impossible Foods said they were delighted to have come to a co-production agreement with the legendary packer and looked forward to working alongside and learning from its 100 year history of innovation, attention to detail , and most of all the quality of service that has made millions of customers praise their service in the food packing and distribution industry since their founding by Otto Kolchovsky in 1909.
Impossible Burger Purveyors
The Impossible Burger’ demand has made it difficult to keep up with but now that OSI will assist in its co-production, Impossible Foods feels confident that it will be able to keep up with the demand and enable them to go anywhere and everywhere, according to Sheetil Shah. Other fast-food giants are placing their own version of the Impossible Burger on their menus. Recently White Castle has placed their Impossible Slider on its Menu. Burger King will later this year have in its restaurants for its customers the Impossible Whopper. Little Ceasar worked with Impossible Foods to create an “impossible sausage” which it is serving in selected locations throuhgout the country, which is totally plant-based.