Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.
Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.
As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line in 2004. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.
To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.
Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.
A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.
As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.
Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.
Doe Deere is one of the greatest success stories in cosmetics, and she has been called a queen of unicorns for her unique look. She has built a company at Lime Crime that anyone would be in awe of, and she has shared tips that explain how she became one of the brightest faces in the industry. This article explains her approach to her business, and she shares information that anyone would like to have when they are trying to make their dreams come true.
#1: She Started Small
Doe started small by opening her line on an auction site, and she was making all her products by-hand. She continued to do so for some time, and she has made it quite clear that her stories begins humbly as so many others do. She chose to start small to learn where her business might go, and she found it would go quite a way with her diligence.
#2: She Grew Slowly
The growth of Lime Crime is due to her diligence, and she has spent quite a lot of time building her company into a place that she would want to shop. She created a company that could help women wear their brightest colors, and she became the queen of the unicorns simply because she was committed to serving all the unicorns that she found around her. She wanted women who wore bright colors and dyed their hair to look their best, and she began to make products that would help them to that end.
#3: She Consults Her Staff
Doe trusts in quite a few people on her staff that she consults with daily. She knows how simple it is to ensure her staff is given the finest resources, and she meets with them because it is important. She has set aside quite a lot of time to ensure that her staff will have more time for creativity, and she encourages them to build their ideas for the market. She wants them to be part of the journey, and she supports them as much as possible.
Anyone who is shopping with Lime Crime will find that Doe Deere offers the best services and cosmetics of anyone in the industry. She has built her company using patience and creativity, and she wishes to ensure her business will continue to serve women for years to come through bright colors and hair dyes.
The lip balm isles in stores have been pretty boring for ages. But this changed seven years ago when EOS; acronym for Evolution of Smooth, launched their innovative products. EOS entered the market with an innovative and unique product that took out major names like Chapstick. These are companies that had dominated the lip balm market for a very long time. Looking to start a revolutionary company, founders of EOS lip balm realized the laxity of the guys in the lip balm sector. Even after ages of the evolution in the industry, it was hard to differentiate new products from their hundred years old predecessors.
EOS came in to the market with innovative pallid colored orbs of lipstick. Something that was very unique: in a market dominated by giants dealing with sticks. This called for intensive research in order to come up with a product that would remain relevant even in years to come. First, the company found out that even tough lip balm was treated like a unisex product, most of lip balm users were women. They also found out that lip balm had become among the basic beauty products for women. They therefore, decided to create a product precisely for the females. For a product that women use every day, they decided to make sure it appealed to all the senses. To this end, they made orbs with a nice tactile feel, sweet smelling balms, and even a nice clicking sound when closing the orb. https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU
Today, EOS makes sales of about a million units every week, which is more than they sold in their entire first year. According to a study by Skin Care-AU Research, EOS has driven substantial growth in the oral care category single handedly. EOS is currently the second best-selling lip balm across the United States, outpacing names that have been in the industry much longer such as Chapstick and Blistex.
For more info, visit the EOS Facebook page.
There is a lot of talk about all the new Fabletics stores that are opening up. This is the ultimate sign of a company that is profitable with potential to make even more money. That is what Kate Hudson has been able to do for a company that has not even been around for decades yet. She has put her acting career on the back burner and truly taken hold of her rightful role as co-founder of Fabletics. She has won awards like Entrepreneur of the Year, and it is certain that there are other accolades on the way as she gets ready to open 100 stores in the next five years.
There is no doubt about the fact that Kate Hudson is on a fast track. She is even in the process of competing with Amazon. There are not a lot of companies that can say this, but Hudson has an awesome track record for marketing products. This is something that Jeff Bezos, CEO of Amazon, also has the ability to do. He has proven that he is able to change the way that people look at online commerce, but Kate Hudson has the ability to do something else. She has proven that she is capable of actually connecting with customers in a personal way. She is a woman that is marketing clothes to a niche market: women that are working out.
Many women know Kate Hudson from the red carpet for various movie awards. She has shown overtime that she is a stylish professional that is able to look good on the red carpet. Now she is showing that she is also able to look good when she is out jogging or in the gym. This is not merely a woman that is taking her name to clothes in order to get customers to buy garments. Instead, Kate Hudson is taking the time to build an organization that will continue to thrive because she has added her own personal touch.
Bountiful customers are starting to migrate from other sites that sell gym gear to Fabletcs. This has become the type of website that connects so many different people that are looking for things like swimsuits, tights, active wear, leggings and athleisure outfits. There is a wide variety of clothing found here, and most people are going to look at this is as the one-stop site for gym gear.