The lip balm isles in stores have been pretty boring for ages. But this changed seven years ago when EOS; acronym for Evolution of Smooth, launched their innovative products. EOS entered the market with an innovative and unique product that took out major names like Chapstick. These are companies that had dominated the lip balm market for a very long time. Looking to start a revolutionary company, founders of EOS lip balm realized the laxity of the guys in the lip balm sector. Even after ages of the evolution in the industry, it was hard to differentiate new products from their hundred years old predecessors.
EOS came in to the market with innovative pallid colored orbs of lipstick. Something that was very unique: in a market dominated by giants dealing with sticks. This called for intensive research in order to come up with a product that would remain relevant even in years to come. First, the company found out that even tough lip balm was treated like a unisex product, most of lip balm users were women. They also found out that lip balm had become among the basic beauty products for women. They therefore, decided to create a product precisely for the females. For a product that women use every day, they decided to make sure it appealed to all the senses. To this end, they made orbs with a nice tactile feel, sweet smelling balms, and even a nice clicking sound when closing the orb. https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU
Today, EOS makes sales of about a million units every week, which is more than they sold in their entire first year. According to a study by Skin Care-AU Research, EOS has driven substantial growth in the oral care category single handedly. EOS is currently the second best-selling lip balm across the United States, outpacing names that have been in the industry much longer such as Chapstick and Blistex.
For more info, visit the EOS Facebook page.
There is a lot of talk about all the new Fabletics stores that are opening up. This is the ultimate sign of a company that is profitable with potential to make even more money. That is what Kate Hudson has been able to do for a company that has not even been around for decades yet. She has put her acting career on the back burner and truly taken hold of her rightful role as co-founder of Fabletics. She has won awards like Entrepreneur of the Year, and it is certain that there are other accolades on the way as she gets ready to open 100 stores in the next five years.
There is no doubt about the fact that Kate Hudson is on a fast track. She is even in the process of competing with Amazon. There are not a lot of companies that can say this, but Hudson has an awesome track record for marketing products. This is something that Jeff Bezos, CEO of Amazon, also has the ability to do. He has proven that he is able to change the way that people look at online commerce, but Kate Hudson has the ability to do something else. She has proven that she is capable of actually connecting with customers in a personal way. She is a woman that is marketing clothes to a niche market: women that are working out.
Many women know Kate Hudson from the red carpet for various movie awards. She has shown overtime that she is a stylish professional that is able to look good on the red carpet. Now she is showing that she is also able to look good when she is out jogging or in the gym. This is not merely a woman that is taking her name to clothes in order to get customers to buy garments. Instead, Kate Hudson is taking the time to build an organization that will continue to thrive because she has added her own personal touch.
Bountiful customers are starting to migrate from other sites that sell gym gear to Fabletcs. This has become the type of website that connects so many different people that are looking for things like swimsuits, tights, active wear, leggings and athleisure outfits. There is a wide variety of clothing found here, and most people are going to look at this is as the one-stop site for gym gear.