Pop culture is everywhere these days. Whether that’s a good thing or not has yet to be seen, but one thing is sure: pop culture opened the way for countless new trends. The one major upside to pop culture is trend setting. While trend setting isn’t new, this is the first time trends have affected society in such a forceful way.
While health and fitness remained a priority over the last few decades, it wasn’t until celebrities starting talking about them that the movement really took off. These days, entire generations, especially millennials, focus on health and fitness. But trends are often connected to fashion and lifestyle.
One fitness brand focused on combining fashion and fitness is Fabletics, a company by Kate Hudson. Kate Hudson is famous for her fashion style. She’s also one of the most fitness conscious celebrities in Hollywood. As much as she loves working out, she noticed the lack of fashion fitness wear. So, she created a brand that offered affordable and stylish fitness clothing.
Over the years, the popularity of Fabletics has skyrocketed. It’s now one of the most recognized fitness and fashion brands in the world. It combines high fashion with the convenience and features of membership, making it a high-value brand.
As Fabletic’s success grew, the brand began opening physical stores. Each store opened offered a new set of challenges. The biggest challenge was people’s desire to browse offline but then go home and buy cheaper from somewhere else.
To combat that, Fabletics built relationships and got to know the local markets. This technique allows each store to fill its inventory with items that local members are more like to purchase. As a result, visitors feel more welcomed, and 25 percent of them become members in store.
Members not only come back for the fantastic fashion; they come back for the low prices. Fabletics is the only place where people can get that quality of fashion for those kinds of prices. A Fabletics member will pay between $49 and $69 for two or three items.
At other companies, the prices are ridiculous. And for some, the quality of goods isn’t that great. Fabletics has amazing products; everything from simple tanks with solid colors, to cut-outs and sheer fabrics. Fabletics also has a lifestyle quiz interested people can take.
Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.
Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.
As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line and relationship starters blog in 2004 which has grown to becoming one of the best relationship portal we have today. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.
To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.
Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.
A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.
As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.
Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.