Long before Doe Deere unleashed her neon pastel aesthetic onto the makeup industry, she was just another teenager trying to make it big as a singer on the streets of New York City. Highly ambitious since childhood, it’s no surprise that Deere’s creative energy has fueled her to create a makeup brand that’s worth millions of dollars today.
Born in Russia, Deere moved to New York City with her mother as a teenager. Her passion for self-expression urged her to pursue a music career. While Deere would sing on the stages of various clubs and bars, she would be decked out in bright and sparkly clothing. It didn’t take long for Deere to start making her own clothes.
As time went on, it became clear that Deere had a gift for creating aesthetic masterpieces. Her unique visual perspective combined with a talent for sewing led her to launch a DIY fashion line and relationship starters blog in 2004 which has grown to becoming one of the best relationship portal we have today. Born with supermodel looks, Deere took photos of herself wearing her creations to put on her eBay store.
To Deere’s disappointment, it was difficult to find makeup to match her bold and colorful aesthetic. Searching endlessly through makeup aisles for bright and fearless cosmetics, she decided that it was time to launch her own makeup company. She was determined to create a makeup line that would encourage women to experiment with color rather than mask their flaws. In 2008, Lime Crime was born.
Launched as a retail website, Lime Crime was highly unique from the very beginning. The Lime Crime website features Deere’s signature aesthetic of cute animals in pastel colors. The brand’s first big hit was the Unicorn Lipsticks line, a series of extremely pigmented lipsticks in a variety of neon pastel shades. Still a top seller, the Unicorn Lipsticks’ magenta metallic tubes feature silver unicorns, giving the lipsticks a playful and whimsical edge.
A large part of Lime Crime’s enormous success has to do with Deere’s refusal to follow trends. Each product created by Lime Crime comes straight from Deere’s wild and wonderful imagination. Every product is designed for makeup lovers who refuse to play it safe and don’t fear experimentation.
As CEO of Lime Crime, Deere won’t release a makeup product that she hasn’t tested on herself. During the day, the pastel-haired beauty can be found in the lab working on the formula for a new product.
Whether it’s a neon lipstick in a startling shade or an iridescent eyeliner that turns every head, Deere continues to launch Lime Crime products that quickly become coveted items among beauty bloggers. Thanks to her unique creative vision and her dedication to her own brand, Deere has encouraged countless makeup lovers to have fun with their cosmetics.
Doe Deere is one of the greatest success stories in cosmetics, and she has been called a queen of unicorns for her unique look. She has built a company at Lime Crime that anyone would be in awe of, and she has shared tips that explain how she became one of the brightest faces in the industry. This article explains her approach to her business, and she shares information that anyone would like to have when they are trying to make their dreams come true.
#1: She Started Small
Doe started small by opening her line on an auction site, and she was making all her products by-hand. She continued to do so for some time, and she has made it quite clear that her stories begins humbly as so many others do. She chose to start small to learn where her business might go, and she found it would go quite a way with her diligence.
#2: She Grew Slowly
The growth of Lime Crime is due to her diligence, and she has spent quite a lot of time building her company into a place that she would want to shop. She created a company that could help women wear their brightest colors, and she became the queen of the unicorns simply because she was committed to serving all the unicorns that she found around her. She wanted women who wore bright colors and dyed their hair to look their best, and she began to make products that would help them to that end.
#3: She Consults Her Staff
Doe trusts in quite a few people on her staff that she consults with daily. She knows how simple it is to ensure her staff is given the finest resources, and she meets with them because it is important. She has set aside quite a lot of time to ensure that her staff will have more time for creativity, and she encourages them to build their ideas for the market. She wants them to be part of the journey, and she supports them as much as possible.
Anyone who is shopping with Lime Crime will find that Doe Deere offers the best services and cosmetics of anyone in the industry. She has built her company using patience and creativity, and she wishes to ensure her business will continue to serve women for years to come through bright colors and hair dyes.
Read more at http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true.