Joe Fagan

Former Soccer Star, Now Soccer Fan


June 07, 2017

Lori Senecal Plans To End Her Contract With CP+B At The End Of 2017

After successfully serving as the Global CEO of CP+B, Lori Senecal’s retirement is due at the end of September. CP+B are a renowned advertising unit of MDC Partners. Lori was the first to serve as the company’s global CEO. While serving in this capacity, Lori has continued to work as the president and CEO of MDC Partners Network. Her visionary leadership at the company has been effective in enhancing its growth. In 2015, she spearheaded a partnership with American Airlines. TM Advertising had been providing the Airline with promotional services for over two decades. This achievement is a testament to Lori’s commitment to her duties. Visit Salary for more info.

Chuck Porter, the founding chairman of CP+B, praised Lori for her deep sense of duty that helped the company to grow. He said that Lori helped the team to improve its processes. The new business management structure will include Danielle Aldrich, one of the managing directors for CP+B Boulder, who will serve as the president of CP+B West. CP+B comprise CP+B Boulder and CP+B Los Angeles.
About Lori Senecal

Lori Senecal is an advertising and marketing expert whose strength lies in the development of innovative promotional campaigns and strategies. She is known for her humility and transformative agenda that helps her to achieve positive results in all her undertakings. In her current role, Senecal is in charge of the company’s growth and development. In addition, she ensures the smooth operation of the company’s nine international offices. Under her leadership, Advertising Age recognized CP+B as the “Creativity Innovators of the Year” in 2016. In the same year, Ad Age named Lori among the four “Agency Executives to Watch.”

The visionary leader is a graduate of the prestigious McGill University. Previously, she served as the global executive chairman and CEO of KBS where she helped the company to expand its workforce from 250 to 800 employees. She has held managerial positions in various companies such as McCann Worldgroup and McCann Erickson. In the recent past, AWNY Game Changer Award recognized her excellent work. This way, they honored her with the Quantum Leap award for leadership and innovation. In 2013, Ad Age named Lori among the “Women to Watch.”

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Read more: http://www.thedrum.com/news/2017/05/16/how-cpb-getting-its-miami-mojo-back-with-brazilian-twist