When it comes to marketing new products in today’s fast-paced world, a fine balance between utilizing digital technologies and simple advertising techniques generally yields the best results.
In an article on the Medium website, marketing and consumer expert Steve Lesnard reveals that there are two basic principles that should be practiced when a product is being marketed these days.
One principle involves clearly articulating the benefits that a product can bring to consumers. Steve Lesnard mentions how Apple famously spotlighted the song storage capabilities of its iPod, and now prioritizes the safety aspects of its watch.
Another use of effective marketing that Steve Lesnard brings up is how the Peleton company marketed their spinning bike. The company chose to focus on how the use of their bikes is like being in a personal, New York City-style exercise studio.
Showing how a product gets used in the real world is part of Steve Lesnard’s second marketing principle. With a wide range of technological tools to work with these days, marketers now have the opportunity to present new products in ways that accentuate the product’s most attractive features. To illustrate this principle, Steve Lesnard points to the successful advertising for Yeti coolers.
How to build 100 years brand? Some learnings working with the best.https://t.co/bkimUDLsTd
— Stevelesnard (@Stevelesnard) March 12, 2019
Betterworks is a continuous performance management solution software and the purpose of the software is the help small and medium businesses to systemize every function of the business. The Betterworks software was founded and created in 2013 in Silicon Valley.
This continuous performance management solution software assists supervisors to communicate efficiently and effectively with their subordinates. It also gives the supervisor effective lines of communication between themselves and upper management so they can never feel like they are left alone.
The software also assist the supervisor when it comes to employee evaluations. It can provide software that can help guide the supervisor on how to recommend improvements on an employee’s performance without offending the employee and at the same time praising what the employee does well.
The new team edition software that Betterworks has released is dedicated two assisting small and medium businesses so they can increase the performance, alignment, and accountability within their business.The software is reasonably priced and is extremely user-friendly. The software makes it to where all the supervisors and employees are all on one accord.
They all make it their top priority to focus on the company’s goals when they are performing their daily job duties. The software makes it easy for the team to communicate and to track company progress as well. The software makes everything visible even in employees individual roles and impact on the team.
The software also gives the accessibility to the cross functional team goals and the progress that is being made. Betterworks new team edition software can truly make a company operate more efficiently and effectively. If everyone is on one accord with one company goal that they are trying to achieve this can only lead to a successful company that is generating a lot of revenue.
Download the Betterworks App – https://www.getapp.com/hr-employee-management-software/a/betterworks/