Duda Melzer, A “Best in Class” Leader
Eduardo Sirotsky Melzer is also known by his colleagues as “Duda.” This Brazilian family enterprise entrepreneur is a powerhouse in Brazilian media. Being the CEO of two companies and the founder of e.Bricks Digital, he’s certainly got a lot on his plate. Grupo RBS is the company where it all began. Duda’s grandfather, Mauricio Sirotsky Sobrinho started Grupo RBS well over a half-century ago. The company focuses on traditional media like news and television. e.Bricks is a newer entity founded by Duda himself. This company provides venture capital and private equity arrangements for businesses in Brazil. This is a win-win arrangement, as the businesses served not only increase sales and exposure, Grupo RBS and the e.Bricks brand does as well.
Duda Melzer was well prepared to take on such a big challenge. He’s Ivy League educated with an MBA from Harvard University. His bachelor’s degree in business administration was from the Pontifical Catholic University of Rio do Sul. Although graduating at the non-traditional age of 27, he gained valuable career experience along the way. After college, he took on leadership at BoxTop Media in the US, and also worked as a financial analyst in New York City. At the same time, he worked to build a name for Grupo RBS in the states.
Duda Melzer is, of course, a strong believer in family values. He often credits his family as a reason for his personal success. He incorporates them into every aspect of business when they’re not spending time away from work. As a proud father of two children, he also makes time to spend with the kids. In his leisure, he also enjoys watching racing, as it’s his favorite sport. He also works for the foundation in his grandfather’s name. This group helps disadvantaged youth in Brazil by raising social awareness of the issues affecting the country’s youth. This is definitely a well-appointed leader that should be kept on any aspiring entrepreneur’s list of the “best in class.”