How EOS Revolutionized The Oral Care Industry.
The lip balm isles in stores have been pretty boring for ages. But this changed seven years ago when EOS; acronym for Evolution of Smooth, launched their innovative products. EOS entered the market with an innovative and unique product that took out major names like Chapstick. These are companies that had dominated the lip balm market for a very long time. Looking to start a revolutionary company, founders of EOS lip balm realized the laxity of the guys in the lip balm sector. Even after ages of the evolution in the industry, it was hard to differentiate new products from their hundred years old predecessors.
EOS came in to the market with innovative pallid colored orbs of lipstick. Something that was very unique: in a market dominated by giants dealing with sticks. This called for intensive research in order to come up with a product that would remain relevant even in years to come. First, the company found out that even tough lip balm was treated like a unisex product, most of lip balm users were women. They also found out that lip balm had become among the basic beauty products for women. They therefore, decided to create a product precisely for the females. For a product that women use every day, they decided to make sure it appealed to all the senses. To this end, they made orbs with a nice tactile feel, sweet smelling balms, and even a nice clicking sound when closing the orb. https://www.amazon.ca/eos-Pomegranate-Raspberry-Lip-Balm/dp/B00B6A9KTU
Today, EOS makes sales of about a million units every week, which is more than they sold in their entire first year. According to a study by Skin Care-AU Research, EOS has driven substantial growth in the oral care category single handedly. EOS is currently the second best-selling lip balm across the United States, outpacing names that have been in the industry much longer such as Chapstick and Blistex.
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