Joe Fagan

Former Soccer Star, Now Soccer Fan


July 31, 2017

Kate Hudson’s Fabletics: Pop Culture Success

Pop culture is everywhere these days. Whether that’s a good thing or not has yet to be seen, but one thing is sure: pop culture opened the way for countless new trends. The one major upside to pop culture is trend setting. While trend setting isn’t new, this is the first time trends have affected society in such a forceful way.

While health and fitness remained a priority over the last few decades, it wasn’t until celebrities starting talking about them that the movement really took off. These days, entire generations, especially millennials, focus on health and fitness. But trends are often connected to fashion and lifestyle.

One fitness brand focused on combining fashion and fitness is Fabletics, a company by Kate Hudson. Kate Hudson is famous for her fashion style. She’s also one of the most fitness conscious celebrities in Hollywood. As much as she loves working out, she noticed the lack of fashion fitness wear. So, she created a brand that offered affordable and stylish fitness clothing.

Over the years, the popularity of Fabletics has skyrocketed. It’s now one of the most recognized fitness and fashion brands in the world. It combines high fashion with the convenience and features of membership, making it a high-value brand.

As Fabletic’s success grew, the brand began opening physical stores. Each store opened offered a new set of challenges. The biggest challenge was people’s desire to browse offline but then go home and buy cheaper from somewhere else.

To combat that, Fabletics built relationships and got to know the local markets. This technique allows each store to fill its inventory with items that local members are more like to purchase. As a result, visitors feel more welcomed, and 25 percent of them become members in store.

Members not only come back for the fantastic fashion; they come back for the low prices. Fabletics is the only place where people can get that quality of fashion for those kinds of prices. A Fabletics member will pay between $49 and $69 for two or three items.

At other companies, the prices are ridiculous. And for some, the quality of goods isn’t that great. Fabletics has amazing products; everything from simple tanks with solid colors, to cut-outs and sheer fabrics. Fabletics also has a lifestyle quiz interested people can take.