Two traits of the human condition are universally true. People need water to sustain both a healthy and active lifestyle and people like things to taste good. Often times these two aspects of human nature may contradict one another; however, Lemon Perfect’s founder Yanni Hufnagel has found a solution to this dilemma without sacrificing health or flavor. As the name suggests, Lemon Perfect specializes in crafting a crisp, zero sugar, organic, lemon water beverage that both refreshes and nurtures their customers; and with their new partnership with Whole Foods they can accomplish this on a larger scale than ever before.
Their organically picked Southern California lemons are packed full of essential nutrients designed to encourage peak body performance through essential electrolytes, increased metabolism, natural energy, and so much more. They use a gentle, cold-press and high-pressure processing combination to carefully squeeze their freshly picked lemons of all their nutrients and pack them into a BPA-free and recyclable bottle, perfect for individuals on the go.
The creator of this health-centered project is Yanni Hufnagel. He is a graduate of Cornell University and the University of Oklahoma, with a Bachelor of Science in Industrial Labor Relations and a master’s degree in Adult and Higher Education with an Emphasis in Intercollegiate Athletics Administration, which led to a career in assistant basketball coaching for multiple universities over eight years. All of this to say, he is someone that would know how to make the body run in peak condition. Thus, in 2017 he founded Lemon Perfect with a mission to “democratize drinkable wellness by making Lemon Perfect accessible for anyone, anytime, anywhere.” As a result, in July 2019, Lemon Perfect’s innovative and responsible business model led to a partnership with Whole Foods Market and the retail distribution of their product across their Northeast and Rocky Mountain regions.
James River Capital Corp. (“James River”) is head quartered in Richmond, Virginia. In 1995, James River became an independent investment firm after separating from its parent branches, KP Futures Management Corp and Kidder, Peabody & Co., Inc. (“Kidder”). Founders Paul Saunders and Kevin Brandt acquired James River from Kidder and registered the firm as an Investment Advisor with SEC. Additionally, James River is registered as a Commodity Trading Advisor and Commodity Pool Operator with the CFTC.
Paul Saunders has been the Chief Executive Officer of James River since 1995. He graduated from the University of Virginia with a B.A. and from the University of Chicago with an M.B.A. Before he mastered investment and trading, Saunders worked in investment banking at Warburg Paribas Becker and A.G. Becker. Saunders became the President of KP Futures Management Corp. until he acquired and developed the firm into James River Capital Corp. He is a successful entrepreneur, a family man, and passionate about supporting charitable causes, including his own charity organization, the Saunders Family Foundation.
Saunders suggests that seeking leadership opportunities, a commitment to excellence, and strong listening skills are among the principles he followed to achieve success. Saunders paved his way to becoming CEO by working hard to exceed his superiors’ expectations. By assuming the attitude of a leader, Saunders carried himself with the confidence and charisma required to spearhead James River. Saunders also recommends becoming an expert in your line of work while remaining open to constructive criticism. Don’t be afraid to teach your coworkers how to improve their performance–in the process, you may make influential contacts for future business prospects. It’s never a bad idea to make your superior or coworker feel important.