Joe Fagan

Former Soccer Star, Now Soccer Fan

April 17, 2019

Jojo Hedaya: It Takes Passion To Make It In Startups

Jojo Hedaya is the Chief Executive Officer of the team behind the email management service known as Unroll Me. Unroll Me was created in 2011 when Jojo Hedaya and his friend were tired of missing out on important emails because their inbox was cluttered with subscription services. While he wanted to read about the latest deals and news stories, he didn’t want them to keep him from seeing the messages that he needed to read first. He looked for a solution and when he couldn’t find one, he created one himself. Most users of Unroll Me found themselves surprised by just how many email lists they were subscribed to when they did their first scan.

While Jojo Hedaya worked to design Unroll Me to group all subscriptions to one document, Unroll Me does more than that. If you find some email lists that you no longer wish to be included on, it only takes a couple of clicks through Unroll Me to get you off of them with minimal hassle. While spam filters work hard to get rid of a lot of messages from your inbox, they don’t sort subscription emails into a different priority level from the rest of the messages that are in your inbox. When Jojo Hedaya was working with his team to create the service, he made sure to have a diverse group of talented people for the project.

Entrepreneurship is almost always difficult and startups have their own particular set of challenges. Jojo Hedaya understands why so many people are intimidated when thinking about jumping into the startup arena, but the risks can come with some considerable rewards as in the case of Unroll Me. While creating and building a successful startup is a lot of hard work, it can be very rewarding. It’s important to be passionate about the projects you are working on or else you are much less likely to get it through the hurdles successfully. Passion will drive you through to the next day when things get tough as you truly believe in the project that you are working so hard on.